On March 8, 2024, the Academic Affairs Department successfully organized the 26th Academic Rainbow Forum for Business. This forum, held in collaboration with the College of International Education (CIE) of NUIST, provides a valuable platform for scholars and young academic researchers to exchange ideas. The event featured five presenters from the business and economy departments, who showcased their research findings.
Amal Elattari assumed the role of the event's host and delivered the welcoming address, while Mr. Frank, the coordinator, expressed gratitude and extended a warm welcome to the distinguished professors and judges. The panel of judges, including Prof. Tang Decai and Prof. Zai Wu Gong, contributed scholarly depth to the event. Each presenter presented distinctive and innovative research, thereby enhancing the depth of discussions and insights exchanged during the forum.
The proceedings commenced promptly at 3:00 pm, wherein the Master of Ceremonies (MC) initiated the event with introductory remarks, extending a warm welcome to all attendees, and delineating the agenda for the forum.
Speech by the Coordinator
The coordinator delivers a speech to set the tone for the forum, expressing gratitude to the participants and underscoring the significance of academic exchange in the realm of business.
Islam Shajedul
Islam Shajedul presents his research on the evaluation of low-carbon sustainable technologies in the agriculture sector through the Grey Ordinal Priority Approach, showcasing innovative methods for tackling environmental challenges in agriculture.
The Professors engaged in a question and answer session with Islam Shajedul regarding his research, seeking clarification and providing insights into potential applications of his findings.
Valentina Boamah
Valentina Boamah presents her research on the impact of Foreign Direct Investment (FDI) inflows into African countries on their CO2 emission levels, shedding light on the relationship between foreign investment and environmental sustainability in the African context.
Participants ask questions and engage in discussion with Valentina Boamah about her research, exploring implications for policy-making and future research directions.
Najwa Sahel
Najwa Sahel discusses her research on understanding economic resilience in the aftermath of natural disasters, offering a comprehensive analysis of the factors influencing post-disaster recovery and strategies for building resilience.
The Professors had the opportunity to ask questions and discuss Najwa Sahel's research, exchanging perspectives on the role of government intervention and community resilience in mitigating the impact of natural disasters on economies.
Numekevor Anthony Mawuena
Numekevor Anthony Mawuena presents his research on the impact of leadership style on employee job satisfaction, focusing on a case study of an agro-based producer and exporting company in Ghana. His study provides valuable insights into effective leadership practices in the agricultural sector.
Participants engaged in a question and answer session with Numekevor Anthony Mawuena regarding his research, delving into implications for human resource management and organizational performance in agro-based industries.
Yasser Faska
Yasser Faska explores the impact of artificial intelligence on digital marketing strategies, offering a comprehensive analysis of how AI technologies influence marketing effectiveness and consumer behavior.
Participants ask questions and engage in discussion with Yasser Faska about his research, examining the opportunities and challenges associated with integrating AI into digital marketing practices.
The event ended with a vote of thanks and a closing remark given by AAD's President, Goma Tshivetta Christian F. J. He thanked the panel of judges and the presenters for their valuable contributions to the field of Business and economy. A group photograph followed the session.
